The changing dynamics of the IT industry in this digital age has not only coaxed the vendor companies to redesign their goto-market strategy but also made the partner organisations re-look at the way they approach the market or gear up to address the customer requirements. In order to stay relevant in the digital disruption era and sensing the significance of training and enablement, the channel companies of all sizes are putting an increased focus on upskilling and reskilling their resources.
Apparently, continuous enablement has today become one of the top priorities for the solution partners and it is evident with the fact that they have designed enablement classes for their sales and presales professionals, where they run on-demand and online classes, and for more in-depth topics, they organise instructor led classes with hands-on workshops. To help their partners in their reskilling or upskilling journey, the vendor companies have set up dedicated training team that help them run a very busy training schedule with ongoing classes every week.
For instance, over the past two years, Jaipur-based ZNet Technologies has heavily focused on upskilling and training of resources, wherein its team has gained a variety of certifications from Microsoft, AWS, Red Hat, Alibaba, Plesk, and others, and over 40 per cent of its team is certified in these technical domains.
On the other hand, many partners are investing in a great degree on recruiting new talents, while reimagining their businesses. Like or example, Gurgaon-based Team Computers has recently undergone a complete makeover – be at its offices or customer engagements. The company has opened-Xanadu, Team Computer’s Experience Centre where customers and its partners learn and unlearn the new way of working together.
It cannot be denied that skill enhancement exercises and blending the new talents will raise the competencies, help the resources achieve more specialisation, receive proper recognition, and ultimately, create a healthy knowledge sharing environment. But this has to be a continuous journey, as the partners need to stay focused on upskilling and reskilling themselves.
