Rashi Peripherals recently conducted a five-city ‘Partner Connect’ event to reinvent its channel engagement in the upcountry markets. The objective of the event series, organised in association with Lenovo, was to make partners aware of the company’s brand portfolio and showcase the latest technology innovations in commercial SB notebooks, desktops and TFT displays.
Rashi Peripherals is the exclusive distributor for Lenovo Visuals in India.
As the Tier 3 and Tier 4 markets are driving the growth of the IT industry, Rashi Peripherals intends to leverage its distribution ecosystem to offer latest products to customers and enhance brand visibility of its vendor partners. Partner Connect is an initiative to reach out to untapped cities and connect with potentials partners.
Rajesh Gadgil, Group Business Manager, Rashi Peripherals, said, “Partner Connect is a great platform to reach out to emerging markets and introduce ourselves and the respective brands. This year, we intentionally identified Tier 3 and Tier 4 cities, because these are the high potential markets for us. We already have a strong presence in the upcountry regions and we are confident that these will give us a lot of growth, especially from the SMB and SME vertical. We will continue to tap new partners and new cities through our partner engagement programmes.”
Partner Connect has been instrumental in establishing brands in Tier 3 and Tier 4 cities. Talking about the significance of partner engagement in growth, Gadgil said, “Generally, we see that brands majorly focus on metros but we at Rashi, believe that non-metro region will be the growth driver for the IT industry in the coming years. We have more than 50 branch offices and 50 service centres and the majority of them are concentrated in C and D class cities. Our presence will definitely help establish brands in non-metro locations and ultimately, generate more business inquiries and revenue for them.”
The five-city event organised in Madurai, Hubli, Kolhapur, Erode and Tirupur witnessed presence of more than 150 partners from all the five cities.
R Saravanan, Director, Ant Solution from Madurai, said, “Partner Connect has been always a great platform to learn about new technology and market trends. It was a well-organised event and we got a lot of valuable insights into the TFT business. The sessions were very informative and Rashi team addressed our queries efficiently.”
Another partner, Vinesh Hiremath, Business Development Engineer at Pursuit Technologies from Hubli, commented, “We got to learn about the new products and how to position them in the market. The demand for TFT displays is rising across the sectors and this is the new business stream where partners can make dissent margins. I thank team Rashi for organising such a wonderful event.”
