Evenflow, one of India’s leading ecommerce roll-up, has announced that it has tied up with Eunimart, a Saas platform to help local brands launch and scale in international markets.
Evenflow and Eunimart would work together to help in strategizing global expansion of the brands that the former acquires in the Indian market.
Since inception last year, Evenflow has acquired seven homegrown brands, spread across categories such as home and kitchen, sports and fitness, garden and outdoors among others and launched these brands on the Indian marketplaces. The plan is to aggressively promote these brands in the global markets and boost their brand value as well as sales.
Founded by former Rocket Internet executive Shayak Mazumder, Eunimart helps brands grow globally and accelerate profitability. Eunimart makes it convenient for the brands to efficiently sell on 25+ sales channels such as Amazon, Flipkart, Shopify, retail, B2B, etc across 100 countries. It also enables logistics & supply chain network and global warehousing partnerships for these brands besides providing them with extensive data and insights powered by a sophisticated AI platform. It helps brands increase revenues by up to 2x and reduce costs by approximately 35%.
Shayak Mazumder, CEO & Co-Founder, Eunimart said, “Eunimart comes with a sole purpose of enabling brands and businesses to sell easily on multiple marketplaces. We are glad to have partnered with EvenFlow as we now have a further opportunity to enable businesses to cross borders and jumpstart their growth. We are looking forward to working with Evenflow in their tremendous efforts towards acquiring & building e-commerce brands”
The sheer width of sellers across different categories is massive and is only growing year on year. In 2020, over 700,000 sellers signed up on Amazon India, making it the highest among any Amazon marketplace globally. Also, globally, third-party sellers on Amazon crossed $300 bn in GMV & are expected to reach $650 bn in GMV by 2025. While they have good product portfolios, they do not have the expertise and capital to scale, where e-commerce aggregators become enablers.
Founded by former Uber executives Utsav Agarwal & Pulkit Chhabra in 2021, Evenflow aggregates third-party sellers on e-commerce platforms like Amazon & Flipkart. It acquires online marketplace sellers in the range of $200K – $2 million per brand.
Talking about the partnership, Utsav Agarwal, CEO & Co- Founder, Evenflow, said, ‘‘Eunimart has built a fabulous product to help brands go global. We are very excited to partner with them as we have some ambitious plans for all our sellers and expanding them internationally is a step towards that. Leveraging Eunimart’s partnerships across geographies and marketplaces and their capabilities around supply chain and demand forecasting will definitely help us.”
