AI based mobile advertising platform, Globale Media has stepped up to support the vocal for local cause. In the last one year, the Indian app industry has grown enormously, and Globale Media is all set to support Indian advertisers.
This initiative is aligned with the government’s latest encouragement in developing homegrown tech products and solutions as opposed to populating international alternatives. The push for a Made in India ecosystem was made right after the ban of Chinese apps and the launch of ‘Atmanirbhar Bharat’ innovation challenge.
During a time when the mobile advertising industry is growing at a rapid pace, Globale Media has taken an initiative to help hundreds of Indian apps to reach their target audience. Business and productivity apps had 7.1 billion downloads in 2020. The shift was observed not just in the volume of downloads but also in the type of apps that were downloaded.
Commenting on this, Bhavesh Talreja, Founder and CEO, Globale Media shared, “We are extremely happy to announce that Globale Media is empowering Made in India apps and is replacing the monopoly of international names. Amidst this second Covid wave, the Indian app ecosystem is seeing tremendous growth and we are extending our support to the advertisers with our variety of offerings.”