Athleisure brand MPL Sports announced its partnership with Unicommerce to streamline its merchandise business operations. Through this partnership, MPL Sports will leverage Unicommerce’s inventory and order management platform to provide a seamless shopping experience to billion-plus cricket fans across the country.
MPL Sports offers a comprehensive collection of official cricket merchandise, including player edition and stadium jerseys, training gear modeled after on-pitch styles, and graphic tees, at affordable prices. This is available through its website, mplsports.in as well leading ecommerce platforms such as Amazon, Myntra, and Flipkart. The Unicommerce solution will enable MPL Sports to manage, automate and expedite its order fulfillment process, as well as facilitate easy returns. It will also enhance the company’s supply chain and give clear visibility of stock across multiple locations on a single platform.
Addressing the vision behind this vital association, Kapil Makhija, CEO Unicommerce, said: “We are delighted to partner with MPL Sports for their e-commerce business. They are making cricket merchandise accessible to billions of cricket fans in India, and we are delighted to empower them with technology to ensure error-free and seamless delivery to consumers across the country. We are confident that our technology platform will allow MPL Sports to automate various parts of supply-chain operations leading to better visibility of product movement, optimum inventory utilization, faster order delivery, and improved operational efficiency.”
The Unicommerce solution comes with 150+ hassle-free integrations which include global marketplaces, carts, logistics providers, ERP, and POS systems.
Commenting on the partnership, Shobhit Gupta, Head – MPL Sports, said “We are delighted to partner with Unicommerce to leverage their unique tech capabilities to elevate our ecommerce operations. In addition to offering quality merchandise at affordable prices catering to every single cricket fan in the country, it is our highest priority to provide them with a seamless and hassle-free shopping experience. Unicommerce’s platform will allow us to better serve our consumers wherever they may be in a timely manner.”
At 1 million+ daily transactions, Unicommerce clocks over USD 5 billion GMV annually. Moreover, the e-commerce automation platform currently processes over 20% of India’s total volume of shipments. Considering its rapid growth in the last few years, the company plans to increase its workforce by over 60% to fuel its future agendas.
