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Adobe Leverages AI to Advance Personalised Customer Journeys Through Real-Time Experimentation

Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.
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