Tag: Adobe Summit

Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.

Adobe announced major product innovations that will empower brands to optimise their entire content supply chain with generative AI at the Adobe Summit. For...

At Adobe Summit, Adobe unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalisation at scale through generative...

Adobe Summit – the industry’s leading Digital Experience Conference – Adobe announced an expanded relationship with leading global automaker and mobility provider Stellantis. Adobe and...

At Adobe Summit – the world’s largest Digital Experience Conference – Prada Group and Adobe announced an enhanced partnership to enable real-time personalization and...

Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced that General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions...

Digital businesses that want to earn the trust and loyalty of customers must remember that they cannot deliver cutting-edge experiences with an antiquated technology...