Tag: Boston Consulting Group
Digital influence on Indian urban consumers rises up to 70%: Report
Digital influence on urban consumers has increased by 70 per cent for mobiles, around 60 per cent for apparel, and up to 25 per...
Create virtual experiences to turn the tide: Facebook-BCG report
With the Covid-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits...
APAC companies increasing cloud spending for post-Covid world, says study
A new eight-nation APAC study conducted by Boston Consulting Group (BCG) shows that spending on the public cloud and related services is growing at...