Exclusive Interview with Lata Singh, Director, Partner Ecosystem, IBM

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In this video:
Exclusive Interview with Lata Singh, Director, Partner Ecosystem, IBM

Twelve months after IBM said it would spend $1 billion on its partner ecosystem, so that partners can play a much bigger role in fulfilling the needs of its customers. The expanded focus on partners comes with IBM simplifying its go-to-market model and betting bigger on the partner ecosystem, explains Lata Singh, Director, Partner Ecosystem, IBM in CRN Exclusive Video Interview.

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