Sales from remote via phone is the biggest challenge as it is only through proper and correct modulation of voice, language, and communication power that you have to win a deal. The buyer sitting far away from you, has to trust you to buy from you. If we could build trust without meeting, it would bring the world to my room
Journey as an entrepreneur
Born in a Gujarati family, l started Ensonic Computech in Kolkata. I truly believed that my qualities of an effective business entrepreneur are in my blood. Perseverance, along with conviction to achieve goals at any cost, led me to enter the IT market of India. The journey per se was not easy as each stage was learning and with maturity. Change is inevitable in this volatile IT industry and with it I needed to be like fluid.
I started my business in 2017, at the age of 45, along with my business partner, he is 48-year-old. Since young years have gone, running around for business is restricted. Nevertheless, age is just a number; my challenges get easy as I am lucky to have friends who could always give inputs wherever needed.
The startup which we (with my colleague Sundeep Tambi ) have started had the biggest challenge of finance as we both had lost everything. So with no finance but only passion and a vision (vision dream of EKIN – to simplify technology) we started.
We were again lucky to have good friends who could see our passion and plight, and held our fingers so we could walk. This just completes my belief that when you want something very hard then all things start falling in place; and good people do exist or else this world would have ended.
With our efforts, my start-up provides a complete solution required for the education segment. Besides giving solution of classroom, lab set ups, studio rooms EKIN has different varieties of video conference solutions, which is very useful for small and medium segment businesses.
Role model
Like most daughters believe, I too say that my father is my biggest strength. Being from the manufacturing background, he taught me how to manage pressure, manpower and challenges. His take on life – “If any pain is there, challenge the pain”. Similarly, I would love to reach in IT where he had reached by contributing to MSME (with his Bharat Nirman Award).
Women in IT – a rare breed ?
here are very few women entrepreneurs, but IT is one of the sectors where women are more. Entering a business may be easy but growing and retaining it at a higher level demands a different sort of management. I have a faith in the upcoming generation and foresee a massive rise of women entrepreneurs.
Work-life balance
Managing work and life is difficult, but if you are not lazy then you can manage it. I personally feel cooking should be taken as stress buster, especially for girls , as that brings peace in the house.
Firstly, there is no such thing as a typical day, but there are things that I do most days. Perhaps the most important of which is customer support for EKIN and spending time interacting with our users, understanding how they use our products and getting their suggestions as to how to improve the service—I think that’s quite unusual for a CEO to be doing that, but I find it an invaluable way to stay in touch with our users.
Life ahead
I will continue doing whatever it takes to fulfill my duties, my current duty being towards the education sector. A woman can be another woman’s ladder for upliftment. I feel excited to share that I have personally trained innumerable girls- freshers specially in learning Inside Sales. Sales from remote via phone is the biggest challenge as it is only through proper and correct modulation of voice, language, and communication power that you have to win a deal. The buyer sitting far away from you, has to trust you to buy from you. If we could build trust without meeting, it would bring the world to my room. That is my next challenge.
